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Omada Opening in Spain - Saché Agency

Type de projet

Digital communication strategy

Date

2022

Emplacement

Spain

Omada app calls Saché Agency for its arrival on the Spanish market!

For Omada's first steps in Spain, we deployed an influencers campaign that called on soccer content creators on Instagram and Tiktok.

Activated influencers invited their communities to challenge them directly on the app:
"Who will finish in first position in my SQUAD?"

10 influencers were activated, generating over 550k views on Instagram.
The result: a download peak of around 15k users in 1 month, a more than promising start for the app!

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