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Shooting concept and production

A classic! The return of the Puma Suede with a campaign that will be talked about!
A popular sneaker in the world of streetwear and breakers.
In order to reissue the product, Puma is activating a striking European campaign with Booba as its ambassador.
What could be better for a Classic?
We had the opportunity to take care of the women’s photoshoot on this campaign.
A refined campaign to enhance the pair.

A word from Alavoine Loic :
On this shoot, my creative thinking was above all to keep this Classic and urban side, hence the choice of Lea Adelise,
an athletic female model who knew how to combine urban and feminine sensuality.
I also wanted to add a nod to the rebirth of the Puma Suede by choosing an open-air studio, which allowed me,
by shooting on a September morning, to play with the rays of the sun.
We thus obtain a softer finish without distorting this Classic !

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