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360 Shooting concept and production
In the spirit of the PUMA Paisley Collection, we embraced a refined artistic direction, highlighting the pair with subtle tones. This shoot demanded meticulous attention at every step, from casting and art direction to styling, set design, photo and video production, and post-production. Each element was carefully orchestrated to capture the clean essence of these shoes, creating visuals that mirror the sophistication of PUMA's Paisley Collection.
For this specific project, we explored the origins of the paisley design, infusing an old atelier farm mood with a contrasting touch of modernity in the design. This unique blend pays homage to the collection's roots while embracing a contemporary aesthetic. The result is a visual narrative that not only showcases the elegance of the Paisley Collection but also tells a story of tradition seamlessly interwoven with modern design sensibilities.