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50th year anniversary for Smiley - Galeries Lafayette

Type de projet

Social Media content creation



We made SMILEY dance at Galeries Lafayette!

50 years after its first appearance, Smiley Company arrived at Galeries Lafayette to celebrate its anniversary.
For the occasion, we created a game/challenge on TikTok with influencers.
The aim? Try to reproduce Smiley's famous expressions while dancing.

A 2 steps campaign:
- 1st: lifestyle video to introduce the smiley while content creators are dancing
- 2nd video: the Smiley's game between content creators

A campaign that gets us dancing!

Production: Ooh Wee Studio
Project : Saché Agency

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